Media Relations
An effective financial media relations program is about more than being quoted in The Wall Street Journal. It’s about fostering relationships with the press that can establish you as a trusted source and a focus for future stories and pursing the feature story or profile in the right publication that reaches your target audiences.
At Financial Relations Board, we have spent years cultivating relationships with the journalists and editors who should know your company. We know their likes and dislikes, and we know the most effective ways to present your story. We know this because our media professionals are former journalists and veteran PR pros who are skilled at cutting through the clutter of the market to get your story heard. As a result, we have achieved high success rates of placing client stories in good times and mitigating bad coverage during difficult ones.
Our media relations team provides a full complement of services, including:
- Strategy development
- Perception studies and media audits
- Creation of “news bureaus”
- Arranging desk side briefings and feature interviews
- Presentation training for senior executives and other company spokespeople
- Drafting and placement of op-eds and byline articles
Whether you are seeking to increase your visibility as a public company; making an acquisition; launching a new product; or getting ready to go public; work with a partner who understands your financial media goals and can help you effectively achieve them. To learn more about our media relations initiatives, contact us.
media relations initiatives